We want to be as transparent as possible with our customers. We get our parts from distributors with distributor and bulk pricing which usually means that what we pay per part would be less than what you would see retail. The difference between the price of the computer and what we pay in parts goes towards cost of labor, continuing operations, and our warranty. We strive to offer competitive pricing so you can get great performance for a good price.
It’s almost unavoidable that if a single person bought retail parts and built their computer themselves it would be cheaper. We don’t consider this a bad thing or disagree with that. We do believe that we can provide a product that makes the experience worth it though. Not everybody can build their own computer and you’re not just paying for the computer, you’re paying for our expertise. You’re paying for our part selection that results in a price and performance focused machine. You’re paying to have your computer built by a team that has built hundreds if not thousands of computers. You’re paying for the experience of watching your build live and getting a chance to talk and put a face to your builder. You’re paying for our warranty where we have dedicated professionals that will do their best to help you with any issues you may have. You’re paying for us to correct any issues you have with your system for no extra cost to you.